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How to Get Your Business on the
Internet
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Steps for getting your home business or gift basket
business onto the internet.
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There are specific steps you should take to establish
your Internet presence. We'll give you an overview
below. |
Decide on a Domain Name
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There are varied opinions of what domain name
format is
best for search engine effectiveness. If you haven't
chosen a name for your business yet, then now's the
perfect time to sync your business name with your domain
name.You want a .com extension. Do not go with a .net
or a .biz or any other TLD. The .com is what people are
used to typing, and the .com will always be the
preferred extension.
Confirm the business name you
want is not already taken.
Check with your local state Department of Revenue to
determine the business name you want is available.
If the business name you want is available, will it
transfer well as a Domain name?
Consider This:
If your business name is going to be 'Marys Gift
Shop' ... it isn't going to transfer well as a Domain
name. Why?
Because MarysGiftShop.com isn't going to index well in
the search engines. It's not unique, it doesn't tell
anyone what your products are or what you sell.
A better name would be 'TexasGiftBaskets.com' or 'HealthyGiftBaskets.com'
or 'KidsGiftBaskets'.com
When selling on the Internet, you want to develop a
niche customer base. It doesn't matter what niche you
develop - but because the gift basket industry is
competitive - choose a name that will set 'your' gift
basket business apart from all the others. Once you've
established a solid customer following, you can always
branch out and add other products to your website, or
add another niche section to your website. |
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Confirm Your Domain Name is Available
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It's getting difficult to secure a good domain name
because of the sheer millions of domain names already
registered. You can check to see if the
domain name you want is
available at HostMonster. Down and on the Left is an
area entitled 'I Need a Domain'. Enter the
domain name you want and click 'Next'. They'll check to see if
the domain you want is available, and if it isn't they
offer up a selection of alternatives. If you want to
stop here, just close the page. You aren't
obligated to register a domain at this time. |
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Register your Domain Name
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If the domain name you want is available - go ahead and
register it, don't wait. It could be gone by tomorrow. |
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HostGator
With one Unlimited account, you can set up as many
domains and websites as you want. HostGator offers VPS
hosting, domain name registration, and is a 'green'
company which I like because they are environmentally
friendly. Their Control Panel makes it easy to install
many programs with one click - including WordPress. |
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Hosting Connecticut
LLC
- Woman owned company
- In business since 2003
- Personal Customer Service
- Domain Registration and Website Hosting
- Discount on multiple year Domain Registration
visit
Hosting Connecticut
LLC |
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Not Ready to Think about an actual
Website Yet?
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You can stop at this point until you're ready to
actively begin either building your website, or
you're ready to hire a website designer / developer. |
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Website Hosting
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You won't need a Hosting account until your website
is actually being built. There's no sense in paying
fees for Hosting until you actually will be using it. |
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Website Planning
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There are many elements that require consideration
when planning for a website, such as:
- over all design, structure and color scheme
- site must be built with organic SEO optimization
practices
- keyword analysis must be performed for your specific
product base
- which shopping cart, merchant account, and hosting
company is best for your online needs
These are literally hundreds of website designers, but not all create
websites to perform for their clients ... they just
build them, collect their money from you, and go on
their way.
You don't want to build a site now yourself, or hire a
web designer to build it - only to have to build it
again in a couple of years.
Why would you have to build it again in a couple of
years?
If a website isn't constructed with a solid foundation -
it's going to eventually implode. It's best to take
time upfront, and make sure it's built properly with
organic search engine optimization imbedded on each
webpage. This way, no matter how many times the search
engines change their algorithms - your site will still
rank well within search results.
It's also extremely important you choose the right
method of accepting credit cards, a user-friendly
shopping cart system, and have everything coded
properly, so you won't lose online buyers before
check-out.
We've built ecommerce websites for over ten years, plus
we have extensive knowledge and experience with hosting,
search engines, merchant accounts, and the retail side of business.
If you'd like to schedule a Consultation session to
discuss what your website needs / goals are, just
contact us via our Online Contact Form. We'll give you
specific information about how to accomplish successful
online sales, and which programs are best suited to your
website needs. |
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